Brett Minchington


 Brett Minchington MBA, is the Chairman/CEO of Employer Brand International (EBI) and a recognised global authority in employer branding.

EBI provides research, guidance and thought leadership in employer branding including consulting, publications, events/training, research and think-tanks. EBI’s expert services are provided through an international network of expert employer brand Senior Associates. EBI’s global Advisory Board consists of leading corporate professionals and academics from around the world.

He is the founder and owner of Employer Branding Online and facilitates the EBI Employer Branding Global Community group on Linkedin, a global network of more than 2500 professionals.

Brett’s thought leadership in employer branding led him to author “Your Employer Brand attract-engage-retain,” in 2006 which was the first book on the topic by an Australasian author and only the second in the world. The book has since been sold in more than 40+ countries.

Sharing the best insights from his Employer Brand Global Tour to more than 45 cities in 26  countries over the past 4 years, Brett’s new book, „Employer Brand Leadership – A Global Perspective”  is a practical management resource for leaders at all levels and includes frameworks, models, tools, strategies and tips to assist you to lead your employer brand strategy. The book details how HR, Marketing and Communications functions are being transformed to deliver an employee experience that leads to higher levels of engagement resulting in a superior customer experience and improved shareholder returns. Packed with 9 global case studies including Deloitte, BASF, Sodexo and IBM this book will ensure your focus is guided in the right direction and the key learnings will save you time, energy and investment.

In 2007 Brett commenced the Employer Branding Global Tour TM and has delivered workshops/ masterclass / Summits and keynote addresses to 1000’s of senior managers in more than 45 cities in 26 countries including UK, Canada, Australia, Italy, USA, France, UAE, Switzerland, India, Kuala Lumpur, Denmark, Singapore, South Africa and Ukraine, travelling more than 1 million air kms along the way!

Brett is the Chair of the French, Russian, Danish, Australian, Italian, South African, UAE and New Zealand Employer Branding Summits.

Brett has consulted in global and national employer branding projects for companies including Siemens, Hewitt, PwC, Origin, Bankwest, Amana Living Aged Care, Australian Wine Research Institute and World Vision to assist them develop their employer brand strategy and roadmap through strategic audits and advisory solutions.

Brett’s opinion is sought globally by the media and HR, Marketing and Management publications. His articles have featured in publications around the world including titles such as The Economist, Business Week, HR Future (South Africa), The Human Factor (India), Personnel Zaradzanie (Poland), The Opinion Leader (Finland), HRM Magazine (Singapore), HR Professional (Canada), HC Magazine (Australia), Personnel Today UK, International Association of Business Communicators, Times Ascent (India), Universum Quarterly, Human Resources Magazine (Australia), NZ Management (New Zealand),, Executive Grapevine (UK) and ERE Journal of Corporate Recruiting Leadership. Brett is an International columnist on employer branding for HR Future, South Africa’s leading HR publication.

As Research Principle at Employer Brand International, he has Chaired Global Research forums to contribute to the advancement of the science of employer branding and in 2009 and 2011 published the world’s largest independent research study on Employer Branding.

Brett’s passion for employer branding is to make a positive and lasting impact to people’s employment experience whilst contributing to a safer, more equitable and friendly global society.

He lectures in Employer Branding in the MBA program at University of Adelaide.

Brett has an MBA from University of South Australia and Bachelor of Business from Queensland University of Technology and lives in Adelaide, Australia.